science

The secret behind our clean, effective formulas?

Hydroxyapatite!

Hydroxyapatite is a naturally occurring mineral that makes up97% of our tooth enamel and has been scientifically-proven to strengthen and protect your teeth without fluoride. While Hydroxyapatite is less known in the US, it's been the gold standard for naturally effective oral care in Japan for over 40 years.

Naturally whitens & remineralizes

As the main component of tooth enamel, research shows that Hydroxyapatite chemically binds to your teeth. Studies further show that Hydroxyapatite acts as a filler capable of repairing small holes and depressions on the enamel surface, while also naturally whitening. (Yeah, it's a pretty big deal)

HA is so safe you can eat it

...but that might be weird Because Hydroxyapatite is a naturally occurring mineral in our teeth and bones, it's completely harmless if accidentally ingested. And since the rest of our ingredients are also all safe, you have nothing to worry about when using our natural toothpaste, morning, noon, or night.

Inhibits bacteria that cause cavities

When bacteria has no food source, it can't produce the acids that lead to cavities. And that's exactly what Xylitol, a naturally occurring alcohol found in most plant material, does in our natural fluoride-free toothpaste, our balancing mouthwash, scrubby floss and a-HA mints. It starves harmful bacteria of their food source, preventing the production of acid that causes cavities.

Nourish your gums & teeth while freshening your breath

Made with essential oils (like peppermint and tea tree) and extracts (like cinnamon and echinacea) that not only naturally freshen breath, but have also been shown to reduce inflammation, fight bacteria, and more!

The RiseWell Difference

Unlike many natural toothpastes, we don't just remove the toxic ingredients found in traditional toothpastes; we swap in 100% safe, natural alternatives that clean and protect just as effectively.

Ingredient transparency matters.

We let you know every ingredient in all of our products. Period. The lack of regulation within the cosmetic industry permits the use of harmful ingredients, making it easy for many companies to hide behind labels like "natural ingredients or "natural flavors."

At RiseWell, transparency as well as creating the cleanest, most effective oral care products possible are our absolute mission. So... you no longer have to compromise your smile for your health, or your health for your beautiful smile.